China's Top Outdoor Brands

Think Chinese gear is just cheap knockoffs? Think again. Here's how Kailas, Toread, BLACKICE and other homegrown brands stack up against Arc'teryx, Patagonia, and The North Face with real price comparisons.

You've planned your hiking route, booked your guesthouse, and downloaded all the right apps. But there's one more thing worth considering: buying outdoor gear in China. The same country that manufactures gear for the world's biggest outdoor brands also produces its own and the quality-to-price ratio might surprise you.

China's domestic outdoor market has matured dramatically. Brands like Kailas sponsor international climbing competitions, Toread equips China's polar expeditions, and BLACKICE down sleeping bags are the gold standard among Chinese backpackers. Best of all? Prices are often 50-70% lower than equivalent international brands.

The 30-Second Version

1. Why Buy Outdoor Gear in China?

Here's something most foreign hikers don't realize: most of the world's outdoor gear is manufactured in China. Brands like Arc'teryx, Patagonia, and Mammut all have significant production in Chinese factories, particularly in Zhejiang and Guangdong provinces. The same manufacturing expertise, materials supply chains, and quality control processes that produce international gear also benefit domestic brands.

The key advantages of buying in China:

Chinese brands use Asian sizing, which typically runs 1-2 sizes smaller than Western brands. A Chinese "XL" is roughly a Western "L." Always check the size chart's measurements (in cm) rather than relying on the letter size. When in doubt, size up.

2. First Tier: Professional Grade PRO

These brands compete directly with international mid-to-high-tier brands in technical performance, with proprietary waterproof-breathable membranes and professional-grade construction.

K
Kailas 凯乐石 RMB 800-3,000

Founded in 2003 in Guangzhou, Kailas is one of the world's three full-range climbing brands (alongside Black Diamond and Petzl). It's the only Chinese brand that sponsors international climbing competitions and is taken seriously by the global climbing community.

What they're known for:

  • FILTERTEC 3L membrane: Proprietary waterproof-breathable technology - 35,000mm waterproof rating, 15,000g/m2 breathability. Comparable to GORE-TEX Pro
  • MONT Pro hardshell jacket: The flagship. Rivals Arc'teryx Beta AR in construction quality at roughly 1/3 the price
  • Climbing & mountaineering gear: Harnesses, carabiners, ropes, ice axes - all UIAA certified
  • High-altitude equipment: Pioneered domestically-produced gear for 5,000m+ expeditions

Best for: Serious mountaineers, rock climbers, and anyone wanting professional-grade gear without the international markup.

Available on Tmall, JD.com, and physical stores in major cities. Flagship stores in Beijing, Shanghai, Chengdu, Guangzhou. Also on kailas.com.
T
Toread 探路者 RMB 600-1,500

Founded in 1999 in Beijing, Toread is the official equipment supplier for China's Arctic and Antarctic expeditions - they've outfitted 12 polar missions. If it works at -50C in Antarctica, it'll handle your Huangshan sunrise hike.

What they're known for:

  • TiEF PRO membrane: Proprietary waterproof-breathable technology, tested in polar conditions down to -50C
  • 3-in-1 TiEF Pro hardshell: Their bestseller at RMB 899 - a shell + fleece liner combo that handles everything from city rain to mountain snow
  • Full product range: From base layers to tents to backpacks - truly a one-stop brand
  • Market leader: #1 domestic outdoor brand by market share (12.4% in 2025), with 327 direct stores + 1,864 franchise stores across all 31 provinces

Best for: All-round hikers who want reliable gear at mid-range prices. Think of it as China's Columbia - dependable, widely available, good value.

Available everywhere - Tmall, JD.com, all major outdoor retailers (Sanfo, Decathlon), and 2,000+ physical stores nationwide.
B
BLACKICE 黑冰 RMB 400-1,300

Founded in 2009 in Tianjin, BLACKICE is China's down specialist - the first Chinese brand certified by the International Down and Feather Bureau (IDFB). Their down sleeping bags hold an estimated 70% market share in China's mid-to-high-end segment.

What they're known for:

  • Tianshu series down jacket: 800-fill-power goose down, 10D ultralight fabric, weighs just 380g. Rivals Western brands charging 3-4x more
  • Down sleeping bags: The "standard issue" for Chinese backpackers. Models from 400g to 1,200g fill weight, covering -5C to -30C ratings
  • 900+ fill power: Their top-tier models use 900-fill goose down - matching the best from Western brands
  • Price-to-warmth ratio: Unbeatable. A BLACKICE -10C sleeping bag costs RMB 600-800; the equivalent from Western brands runs RMB 2,500+

Best for: Cold-weather hiking, winter camping, or high-altitude treks. If you're heading to Yubeng, Daocheng Yading, or Mount Hua in winter, BLACKICE should be your first stop.

Available on Tmall and JD.com. Also carried by Sanfo Outdoor stores and most independent gear shops in Beijing, Chengdu, and Xi'an.

3. Second Tier: Best Value VALUE

These brands offer excellent price-to-performance ratios - not quite professional-grade, but more than enough for most recreational hikers. This is where you'll find the best deals.

M
Mobi Garden 牧高笛 RMB 300-2,000

Founded in 2003 in Zhejiang, Mobi Garden is China's tent king - roughly 1 in every 3 professional tents sold in China is theirs. They've expanded into apparel with eVent-based hardshells and are riding the glamping wave.

What they're known for:

  • Cold Mountain 2UL tent: Their classic - a 2-person ultralight tent weighing just 1.8kg. Perfect for lightweight backpacking
  • Tent market dominance: 35%+ market share in China's tent segment
  • Glamping line: Trendy, Instagram-worthy tents and camping furniture for car campers
  • Apparel expansion: eVent-based hardshells and rain pants now available

Best for: Camping and backpacking. If you need a tent in China, start here.

P
PELLIOT 伯希和 RMB 300-1,000

Founded in 2012 in Beijing, PELLIOT has been called "China's fastest-growing outdoor brand" - revenue rocketed from RMB 3.79 billion in 2022 to RMB 17.66 billion in 2024, a 116% annual growth rate. Their positioning: "professional performance under RMB 1,000."

What they're known for:

  • Titanium sun protection shirt: Their viral hit at RMB 359 - monthly sales exceed 100,000 units. UPF 50+, lightweight, breathable
  • Urban outdoor aesthetic: Clean, modern designs that work on the trail and in the city
  • Lightweight hardshells: Sub-RMB 1,000 waterproof jackets that punch above their price class
  • High-end down jackets: Professional-grade down at RMB 1,000-2,000, with 47% sales growth in 2025

Best for: Urban hikers, day-trippers, and anyone wanting good-looking functional gear without spending a fortune.

N
NatureHike 挪客 RMB 200-1,000

Founded in 2005 in Zhejiang, NatureHike is a design-driven brand backed by Sequoia Capital, with 40% of revenue from overseas markets. They're the "lifestyle outdoor" brand - accessible, affordable, and surprisingly well-designed.

What they're known for:

  • Backpacks: 29.8% market share in China's hiking backpack category - the leader by a wide margin
  • Camping gear: Tents, sleeping bags, camp tables, wagons - everything for car camping and festival camping
  • "Light outdoor" philosophy: Geared toward casual hikers and weekend warriors
  • International presence: Sold on Amazon globally - you may have seen their products already

Best for: Weekend campers, festival-goers, and budget-conscious hikers who need decent gear without the premium price.

4. Third Tier: Budget & Camping BUDGET

These brands serve the mass market - affordable, widely available, and perfectly adequate for casual day hikes and car camping. Don't expect cutting-edge tech, but do expect honest value.

C
CAMEL 骆驼 RMB 400-1,200

Founded in 2000 in Guangzhou, CAMEL has been #1 on Tmall's outdoor category for 8 consecutive years. Their Fengyun 3-in-1 hardshell at RMB 499 sells over 2 million units per year - making it arguably the most popular outdoor jacket in China.

What they're known for:

  • 3-in-1 hardshell: The RMB 499 Fenryun series - shell + fleece, waterproof, windproof. Not technical-grade, but solid for day hikes and city use
  • Hiking shoes: Best-selling budget hiking footwear in China. Decent grip and comfort for RMB 300-600
  • Mass market reach: Available in every tier-1 to tier-4 city. Even small towns have CAMEL stores
  • GORE-TEX licensed models: Some premium models use licensed GORE-TEX membranes

Best for: Casual day hikers, city-to-trail users, and anyone on a tight budget who still wants a real outdoor brand (not a no-name knockoff).

F
Fire-Maple 火枫 RMB 100-500

Founded in Zhejiang, Fire-Maple is China's #1 camping stove brand - domestic sales champion for 3 consecutive years, with 1.42 million units shipped in 2025. If you've used a budget canister stove on Amazon, chances are it was Fire-Maple or their OEM.

What they're known for:

  • Integrated canister stoves: The Fire-Maple Star (X2) is their flagship - boils 1L water in ~3 minutes, weighs 150g, costs RMB 150-200. Comparable to a Jetboil at 1/3 the price
  • Cookware sets: Titanium and aluminum pot sets for backpacking - excellent value
  • Windscreen & accessories: Full camping kitchen ecosystem at budget prices

Best for: Backpackers and campers who need cooking gear. If you're doing multi-day treks with overnight stays, a Fire-Maple stove + cookset will save you serious money.

5. Price Comparison: Chinese vs International

Here's the part you came for. We've matched equivalent products across categories and listed real retail prices in China (RMB). Prices are approximate based on 2025-2026 retail data from Tmall, JD.com, and brand official stores.

Product CategoryChinese BrandPrice (RMB)Intl EquivalentPrice (RMB)You Save
Pro Hardshell Jacket Kailas MONT Pro ~1,200 Arc'teryx Beta AR ~6,000 80%
3-in-1 Hardshell Toread TiEF Pro ~899 The North Face Triclimate ~3,000 70%
Budget 3-in-1 Jacket CAMEL Fengyun ~499 Columbia 3-in-1 ~1,500 67%
Down Jacket (800fp) BLACKICE Tianshu ~899 Patagonia Down Sweater ~2,500 64%
Down Sleeping Bag (-10C) BLACKICE G-series ~680 Marmot Sawtooth ~2,800 76%
2P Backpacking Tent Mobi Garden Cold Mtn 2UL ~800 MSR Hubba Hubba 2 ~3,500 77%
Hiking Backpack 50L NatureHike CNL50 ~400 Osprey Atmos 65 ~2,200 82%
Camping Stove (Integrated) Fire-Maple Star X2 ~180 Jetboil Flash ~1,200 85%
Sun Protection Shirt PELLIOT Titanium ~359 Columbia PFG ~800 55%
Mid-range Hardshell PELLIOT Shield ~799 Mammut Ayako ~3,200 75%
Prices listed are regular retail prices on Chinese e-commerce platforms. During major sales events (618 in June, Double 11 in November), discounts of 20-40% are common. If your trip coincides with a sale, stock up. Conversion: RMB 1 = approximately USD 0.14 (as of 2026).

6. Where to Buy as a Foreigner

Buying outdoor gear in China as a foreigner is easier than you might think. Here are your main options, ranked by convenience:

ChannelProsConsBest for
Decathlon (迪卡侬) Physical stores nationwide; English app; accepts Alipay/WeChat Pay; no language barrier; try before you buy Carries Toread, Kailas and their own brand; limited selection of other Chinese brands First stop for most foreigners
Sanfo Outdoor (三夫户外) China's largest outdoor chain; carries all major Chinese brands + international; knowledgeable staff; physical try-on Chinese-only; stores mainly in tier-1/2 cities; slightly higher prices than online Comparing multiple brands in person
Tmall / JD.com Lowest prices; full brand selection; official flagship stores; frequent sales Chinese-only interface; need Alipay or WeChat Pay; shipping takes 1-3 days; returns can be tricky Best deals if you have time
Brand flagship stores Full product range; expert staff; warranty registration Chinese-only; mainly in large cities Buying high-end gear like Kailas
Decathlon is your best friend. With 427+ stores across China, an English app, and acceptance of international payment methods via Alipay, it's the easiest place to buy outdoor gear as a foreigner. They carry Toread and Kailas alongside their own in-house brands. Find your nearest store at decathlon.com.cn.

7. What to Buy vs What to Bring

Not everything is worth buying in China. Here's our practical advice on what to purchase locally and what to bring from home:

Buy in China (Great Value)

  • Down jackets and sleeping bags - BLACKICE is unbeatable on price-to-warmth
  • Tents and camping gear - Mobi Garden and NatureHike offer 60-80% savings
  • Camping stoves and cookware - Fire-Maple at 1/3 of Jetboil prices
  • 3-in-1 hardshell jackets - Toread and CAMEL for everyday hiking
  • Hiking backpacks - NatureHike for budget, Kailas for pro
  • Sun protection clothing - PELLIOT's UPF 50+ shirts are excellent value

Bring from Home (Hard to Find in China)

  • Properly fitting hiking boots - Asian sizing and foot shapes differ; break in before your trip
  • Specialized gear (climbing harnesses, crampons) - unless you're buying Kailas, which is UIAA certified
  • Specific brand items you're loyal to - availability of Western brands is limited and often overpriced
  • Large/tall sizes - Chinese brands max out around Western size L-XL; if you're bigger, bring your own
  • Prescription sports sunglasses - hard to find with Western prescription requirements

Either Way (Personal Preference)

  • Base layers - Chinese brands are decent, but Merino wool options are limited
  • Trekking poles - NatureHike and Kailas both make good ones, but you might prefer your own
  • Headlamps - Petzl and Black Diamond are available but pricey; Chinese alternatives work fine for casual use
  • Water filtration - Sawyer and Katadyn are hard to find; bring your own for backcountry trips

Ready to Hit the Trails?

Now that you know where to gear up, explore our curated hiking trails across China. Each trail guide includes practical info on nearby gear shops, trailhead logistics, and what to pack.

Explore China's Trails

Last updated: July 2026. Prices and availability may vary. Always check current retail prices before purchasing.
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